City Personnel Blog

How Corporate Philanthropy Can Grow Your Business

Today is National Nonprofit Day! With autumn approaching faster than you can say “Pumpkin Spice Latte” we’re already thinking of ways we can help the community as the holidays draw near. Aside from the obvious altruistic benefits of charitable giving, corporate philanthropy can benefit your business in many other ways.
August 17, 2017
Community

Did you know that today is National Nonprofit Day? With autumn approaching faster than you can say “pumpkin spice latte” we’re already thinking of ways we can help the community as the holidays draw near. Aside from the obvious altruistic benefits of charitable giving, corporate philanthropy can benefit your business in many other ways.

Networking is a great example of a positive side effect of corporate philanthropy. By holding charitable events or volunteering for your favorite cause, you will likely bump elbows with other working professionals who share your humanitarian passion. You could meet new potential clients, future employees looking for work, or influential local dignitaries. Despite the prominence of online collaboration, face-to-face networking is standing firm as powerful tool for business development.

Corporate giving also helps your team by boosting morale. Your staff will be part of a larger social cause, and the tangible impact of their work can be seen and appreciated firsthand. It also gives work teams the chance to work together in a different context, and teammates can develop a fresh appreciation for each other when they shake the restraints of their day-to-day work roles. Your shy coworker might get a chance to shine, and the office chatterbox may take a backseat by being taken out of their element. This fosters leadership skills and enhances communication.

Finally, cause marketing campaigns are a great way to bolster your brand. With the ethics of many prominent companies coming into question lately (ahem, Uber), people want to partner with ethical companies that take responsibility for the welfare of their communities. Choose a cause that truly strikes a chord with your business and your staff. Don’t forget to plug your giving side on social media with the appropriate hashtags to show solidarity with the charity you hold dear. As long as your intentions are pure, your karmic contributions will come back your firm tenfold!

Source: The Undercover Recruiter

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