From seeking a new position to establishing your personal brand, LinkedIn is an integral part of being a professional in any industry. One of the fastest growing online platforms for professionals and recruiters, a profile on LinkedIn exposes you to incredible opportunities that could transform your business or help you land the dream job you’ve always been looking for. But where do you start?
The summary is where you’ll offer an overview of your professional life. Whether you’re using it to contextualize career choices, highlight your greatest achievements or show off your personality, it’s your chance to put your best self out there. However, it can also be the most challenging part of building your LinkedIn profile. That’s why we’ve put together a list of 3 ways to write an effective LinkedIn summary that will help you stand out from the rest.
1. Write in first person.
Contrary to what you might have done in the past, summaries are no longer written ads like a press release, a job description, or a synopsis. Your summary should be written from your voice. Most people are treating this part of their profile as a biography, but this is an oversight. You need to compose your summary like a self-marketing pitch to be effective but keep it sincere. Sticking with first person makes you more approachable and human.
2. Incorporate keywords which you want to be found for.
A lot of people don’t know this, but the summary of LinkedIn is searchable, meaning it needs to be keyword rich.
Just like keywords help Google rank content on the internet, the keywords that you use in your profile are capable of helping employers find you on LinkedIn. This means that if someone is searching for “tax accountant,” and you’ve optimized for this word, you could rank as one of the resulting profiles.
Your best bet is to look at other profiles of people in your role to find out what keywords to use.
- Which keywords do they use that apply to your industry?
- When looking to fill the role you’re aiming for, what keywords would a recruiter seek?
3. Highlight what you can offer.
Your summary gives you the opportunity to sell yourself in 300 words or less. Make it absolutely clear what value you offer, so that a recruiter, potential client, or hiring manager can easily distinguish it.
This could be:
- Your expertise/specialty
- Why you do what you do
- Your statistics (ie. Performed market analysis and increased sales by 24%)
- Awards you’ve won
- Speaking engagements
- Your beliefs about the future of your industry
4. Finish with a call to action or thoughtful conclusion.
Your final line in your summary should include the next action step you want the reader to take. Adding this line at the bottom of your summary will encourage people to get in touch, boost leads and initiate professional relationships.
ex. “If you’re ready to automate your client journey, contact me here on LinkedIn or at www.citypersonnel.net
Did you know that simply asking someone to do something actually increases the chances that they’ll do it? What a concept!
If you follow the tips above, you’ll have a great LinkedIn summary that grabs the reader’s attention and gets you job interviews! If you’re still having trouble, refer to this A+ LinkedIn summary below.
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