Gamification allows companies to assess a candidate’s knowledge of the industry in an interactive and engaging way. A game could be designed where candidates must solve problems or make decisions that are relevant to the industry or role they’re applying for, providing insights into their understanding of the industry, their problem-solving skills, and their ability to think on their feet.
Gamification can help attract a wider pool of candidates and encourage more people to apply. By making the application process more fun and engaging, it can project a company culture that’s enjoyable and innovative, thus attracting more potential employees.
The goal of gamification is to make an activity more fun, focusing more on engaging and motivating individuals to take part or even introducing a viral element. It can make the recruitment process more interactive, leading to a higher level of candidate engagement.
Gamification can also be used to screen candidates for specific skills. Games can be designed to test problem-solving abilities, creativity, or teamwork skills. This provides a more holistic view of a candidate’s abilities than traditional assessment methods.
Gamification can help reduce bias in the hiring process. Recruitment games can offer a neutral assessment of a candidate’s skills, apart from what’s on their resume or what they look like. This results in a truly blind assessment of a candidate’s capabilities.
Gamifying the interview process enables businesses to introduce candidates to their organization’s vision and values in a more engaging way. This can help candidates get a better sense of the company culture and expectations.
Gamification can also help reduce the time to hire by making the recruitment process more efficient. By quickly assessing a candidate’s skills and fit for the role, companies can speed up the decision-making process.