Zach Gagnon

What’s the most spontaneous thing you’ve ever done?
While I was in college, my cousins invited me on a last-minute trip to Florida. My roommate and I made a quick decision to skip Friday’s classes, booked flights, and spent the weekend in Florida. We returned Sunday night, and although it was unplanned, it was a memorable experience.

If you had to eat only one type of cuisine for the rest of your life, which would you choose?
Pizza would be my choice. Its variety makes it a great option for any occasion.

What’s one skill you think everyone should learn?
Everyone should develop a level of tech proficiency. Being tech-savvy has helped me adapt quickly, troubleshoot efficiently, and continue to grow professionally in a fast-paced environment.

If you could instantly master any sport, what would it be?
Golf. I play a lot during the summer and enjoy the challenge, but mastering it would take the game to another level for me.

What’s your favorite thing about working in marketing?
My favorite part of working in marketing is the strategic challenge. Every campaign is like solving a puzzle—analyzing what resonates, adjusting accordingly, and finding the best way to reach and engage an audience.

How do you come up with creative ideas for content?
I focus heavily on research—looking at both competitors and brands outside our industry. Staying informed on current trends helps spark new ideas and ensures our content stays relevant and engaging.

What’s a marketing trend you’re excited about right now?
I’m especially excited about the rise of short-form video. It’s efficient to produce, accessible with just a smartphone, and highly effective for driving engagement across platforms.