Attracting top talent is challenging in the post-pandemic world. COVID-19 reshaped how many skilled employees think about work, and brands must compete to attract qualified candidates— especially in specialized fields. Taking a modern approach to hiring practices is vital for recruiting and retaining talented workers. Here are five tips to help you attract and hire the best candidate for the job.
Video content has transformed how companies interact with customers. Whether it’s a viral challenge or a behind-the-scenes look at the team, 54% of consumers prefer branded videos. As video content has more reach on social media, producing recruiting videos can help your brand reach a larger candidate pool.
Take some time to review the listed skills that extend beyond the requirements of the role. For example, hiring a marketing researcher with accounting or finance experience could be valuable in budgeting, cost management, and statistical analysis.
Exploring adjacent and soft skills ties into a broader theme: hiring for potential rather than fit. Look for a talented candidate and shape the role to their skillset. Hiring a candidate who lacks technical experience but has a passion for the industry or brand is valuable. During a time when low employee engagement is critical, it’s crucial to look beyond the resume when recruiting.
Hiring a candidate for job fit and potential is a great starting point. It’s also essential to consider their fit within the company culture. Incorporate interview questions to determine the candidate’s values and working styles that align with the organization. Someone who hasn’t worked in a holacracy before and thrives on a traditional hierarchical structure may not fit well in a loosely defined start-up.
Assigning a test project is an excellent way to assess the candidate’s work in real time before making a hiring decision. Many people interview well but can’t produce the work to match their claims. Conversely, many people who don’t shine in an interview produce exemplary work. Test projects aren’t an opportunity to get work done for free; compensate candidates accordingly. Additionally, hiring an employee for a temporary period is another way to see what a candidate is capable of.