YouTube is by far the most popular social media platform of our generation. YouTube is not only a place where people visit to watch their favorite creators, but it is also the second most popular search engine behind Google. Of those surveyed, 81% of them have used YouTube at least once in the past month. Other survey results included: 95% of ages 18-29 used YouTube 91% of ages 30-49 used YouTube 83% of ages 50-64 used YouTube 49% of ages 65+ used YouTube
Facebook was once the powerhouse for social media platforms. Now, many of those who worshiped Facebook are now using other apps like Instagram, Snapchat, and TikTok. Even though Facebook is slowing down with newer generations, it is still very popular. Of those surveyed, 69% said they use Facebook. 70% of ages 18-29 used Facebook 77% of ages 30-49 used Facebook 73% of ages 50-64 used Facebook 50% of ages 65+ used Facebook
Instagram has been getting some backlash lately when they released a statement that they will focus more on video content than photos. I don't hate the change, but I now refer to them as the less hip TikTok. Of those surveyed, 40% said they used Instagram. 71% of ages 18-29 used Instagram 48% of ages 30-49 used Instagram 29% of ages 50-64 used Instagram 13% of ages 65+ used Instagram
I am not a fan of Pinterest, but many people are. Maybe it is because Pinterest is primarily used by females. Of those surveyed, 31% said they use Pinterest. 32% of ages 18-29 used Pinterest 34% of ages 30-49 used Pinterest 38% of ages 50-64 used Pinterest 18% of ages 65+ used Pinterest
If you aren't using LinkedIn, you should be. LinkedIn is the most popular social media platform for networking. However, only 28% of those interviewed said they use LinkedIn. 30% of ages 18-29 used LinkedIn 36% of ages 30-49 used LinkedIn 33% of ages 50-64 used LinkedIn 11% of ages 65+ used LinkedIn
Snapchat is very popular amongst the young generations. However, it is by far the least popular amongst the older generations. Of those surveyed, 25% said they use Snapchat. 65% of ages 18-29 used Snapchat 24% of ages 30-49 used Snapchat 12% of ages 50-64 used Snapchat 2% of ages 65+ used Snapchat
Twitter has been in the news recently because they are suing Elon Musk for retracting his offer to buy the company. I would be hesitant, too, if I were Elon because, according to data, over 23% of accounts on Twitter are bots. Of those surveyed, 23% said they use Twitter. 42% of ages 18-29 used Twitter 27% of ages 30-49 used Twitter 18% of ages 50-64 used Twitter 7% of ages 65+ used Twitter
This survey was conducted in 2021, but I am sure if we surveyed people today, these numbers will be much higher. Of those surveyed, 21% said they use TikTok. 48% of ages 18-29 used TikTok 22% of ages 30-49 used TikTok 14% of ages 50-64 used TikTok 4% of ages 65+ used TikTok
I wish I used Reddit, but I can barely keep up with all the other social media platforms. Of those surveyed, only 18% said they use Reddit. 36% of ages 18-29 used Reddit 22% of ages 30-49 used Reddit 10% of ages 50-64 used Reddit 3% of ages 65+ used Reddit