Quick Fixes That Will Skyrocket Your Job Ad’s Apply Rate

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City Personnel

In 2022, the average conversion rate of job posting views to applications is between 7% and 10%, which is a great conversion rate. However, wouldn’t it be better if you were converting 10% to 20% of views to applications? We’ll give you some tips on how to find the best staffing agency for your needs.

Stop overcomplicating your job titles. Instead of naming your open role as an Associate to the Executive Manager of Marketeering and Conservation Efforts, write Marketing Assistant.

Shorten Your Job Titles

In today’s job market, many women feel like they need to be 100% qualified in order to apply for a position. This can lead to many great candidates self-selecting out of the pool. On the other hand, men are more likely to apply even if they only meet 60% of the qualifications. As a result, employers may be missing out on some great talent.

Edit Your Requirements

It is advisable to keep most job postings between 275 and 675 words. This will give applicants enough information to assess their suitability for the role without overwhelming them.

Shorten The Job Description

A recent study by Glassdoor and Appcast found that job ads with a rating of 4 to 5 saw a 39.5% better apply rate than those with a rating of 2 to 3. This indicates that more and more job seekers are taking the time to research companies before applying and are increasingly interested in working for companies with high Glassdoor ratings.

Work On Your Company Reviews

Candidates will not waste time applying for a position if they feel they are not being offered a competitive salary. By including salary information in your job posting, you will be able to attract the best candidates for the job.

Include Salary Information

Candidates will not waste time applying for a position if they feel they are not being offered a competitive salary. By including salary information in your job posting, you will be able to attract the best candidates for the job.

Shorten Your Application Process

One of the best ways to make your company stand out to potential employees is by listing the benefits of working there. A recent study found that nearly half of all companies do not include a benefits section in their job ads, even though doing so can significantly increase the apply rate.

Include Company Benefits

As an employer, you must be aware of the words you use in job postings. Some words or phrases can be considered offensive, and using them can lower the number of candidates with a favorable view of your company.

Avoid Exclusionary Words

Following these tips will make you the perfect candidate for your open position in no time! If you are still struggling to fill your position, contact us today!

Skyrocket Your Job Ad's Apply Rate!

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